Government and industry partners promote the “Be Your REAL ID Self” Public Awareness Campaign as part of integrated efforts to improve the security of our homeland. Achieving REAL ID readiness is a collective effort between federal, state and local governments, as well as industry partners. Partners are crucial in driving awareness, education and adoption of REAL ID by their customers and constituents.
TSA supports government and industry partners by providing digital, print, video and audio content. These campaign materials can be used on partners’ owned media channels including website, social media, e-mail and direct mail; as well as in physical locations such as checkpoints and facility entrances. We invite partners to promote the “Be Your REAL ID Self” campaign year-round.
Requests for additional file formats can be submitted by e-mail to [email protected].
Digital Media Toolkit
The campaign offers a digital media toolkit with content that can be leveraged to drive awareness and action for REAL ID. The toolkit includes banner ads that can be used on partner websites and in customer e-mails.
Print Toolkit
The print toolkit provides signage and collateral that can be printed and distributed electronically by government and industry partners. The toolkit includes a fact sheet, postcards, flyers, posters, and pull-up banner graphics.
Social Media Toolkit
The campaign offers graphics, copy and hashtags that can be leveraged on various social media channels.
Video/Audio Toolkit
The campaign offers video and audio content that can be leveraged to drive awareness and action for REAL ID. The toolkit includes assets that can be used by partners in their facilities, on websites, in social media, and as PSAs on TV and radio networks.